Luxury Brands
project
As an art director for Picto NY, I adapted global campaigns for print, digital, and outdoor media. In this role I collaborated with marketing teams for to produce and deliver seasonal media plans. Our goal was to maintain brand consistency while adapting layouts based on creative agency briefs. Following these guidelines, we used a variety of production methods; static, animated, rich media, and video.
All creative work in this section belongs to the ad agencies leading the campaign designs.
role
layout adaptation
color separation & proofing
digital campaign adaptation