about me
I’m a passionate artist, driven by creative collaboration and problem solving. I have 15 years of experience working with marketing teams and advertising agencies to develop strong brands and optimize ad campaigns.
In the last 3 years as a Senior Designer at Analytic Partners, I have learned the power of data, and how it drives the decisions we make as marketers. Truly knowing your audience and their behavior is the key to create a successful campaign.
Working as an Art Director at Picto NY, I managed a variety of projects from concept/design stages to final creation. I produced media plans for fashion brand like Givenchy, Issey Miyake, and Dolce & Gabbana for both print and digital campaigns. As an Art Director my number one goal was to ensure brand consistency across all media platforms.
I’m highly proficient in Adobe Creative Suite, HTML5, and CSS3 and I have basic, but continuously growing knowledge of JavaScript. All this combined with my outstanding layout and typography skills make me a dexterous artist.
brands I’ve worked with
publications I’ve worked with
my expertise
Visual Identity
- Color theory
- Typography
- Iconography
- Photography
Product Design
- User research
- Workflows
- UI UX desing
- Prototypes
Marketing
- Competitive analysis
- Audience research
- Campaign design
- Pitch deck creation
Advertising
- Print file preparation
- Ad traffic (print & digital)
- Media plan production
- Color proofing